10/04/2025 - 12:00pm
Raise your glass and get ready for a good time at Hilton Head Island’s Oktoberfest, brought to you by Samuel Adams! Head over to Shelter Cove Harbour and Marina on Saturday, October 4th, from noon to 4:00 pm for an afternoon packed with cold brews, German-inspired festivities, and plenty of live music.
There’s something for everyone at this year’s event:
- Beer Vendors: Whether you’re a craft beer aficionado or just along for the ride, you’ll find plenty to sample from a lineup of top beer vendors, including, of course, Samuel Adams. Extra beer tickets will be available to buy at the festival. Please note: Beer tickets can only be used at the beer vendor booths, not at the nearby restaurants.
- Stein Hoist Showdown: Ready to flex some muscle? Join the Samuel Adams Stein Hoist Competition and see how long you can hold out.
- Costume Contest: Wear your best lederhosen or dirndl for a chance to win a prize in the Oktoberfest costume contest.
- Live Music: Hit the dance floor or sing along to White Liquor, who will keep the party going with live music throughout the afternoon.
When: October 4, 2025, from 12 pm to 4 pm
Where: Shelter Cove Harbour & Marina
Admission Cost: General admission - $22.29, General admission + custom 2025 HHI Oktoberfest t-shirt - $38.04